It seems as if everyone has a website, and in reality, there are few practices that do not have a website at all. Today, during the COVID-19 pandemic and social distancing, it is more important than ever for your patients to have multiple ways of getting information from your practice. Your website is among the most important of these because it can function for you even when there is no one available to answer the phone.
Many practices have a simple website. A few have a well-designed website with a number of features. It is the rare group that has a professionally designed user-friendly site that provides useful information, helps improve the practice workflow, and enhances care. Even in these rare cases, additional novel services can be integrated into the website to optimize particular aspects of the practice, such as alerting patients to a change in scheduling practices or waiting-room policy during a pandemic. As with every aspect of medical care and business management, the practice’s web presence should be monitored and improved on a regular basis. You should also have a plan for how to update your website when the situation in your community is changing rapidly.
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